Badenya, an international cultural organization founded by writer & educator, Kewulay Kamara, is raising funds to help families in northern Sierra Leone survive the Ebola crisis.
It may sound like a satire right out of The Onion, but its the honest truth: a Bellevue, WA-based company called mCig is trying to get people to inhale their vitamins.
The company's VitaCigs are $5 devices based on the same vaporizing technologies used in "e-cigs." The difference is that the VitaCig delivers inhalable, vapor-based, nicotine-free vitamins and phytonutrients. These "phytonutrients" include compounds derived from cannabis, but not THC, and in its annual report the company notes that VitaCigs provide "some of the effects that the marijuana plant provides, without the THC-induced high.
The same group does produce a separate line of cannabis mCigs for states in which recreational marijuana has been legalized.
The company claims to be "simultaneously disrupting Big Tobacco and Big Pharma," by providing the world's 1.2 billion smokers with a smoking alternative that is decidedly less harmful. Though the company makes no specific health claims for its vita-vapes, the very notion of delivering vitamins in vapor form seems to imply that the product creates a healthy habit.
Whether this is true remains to be seen. The concept of inhaling vitamins is new, and while in theory it is possible that some vitamins may be absorbable via the lungs, this mode of delivery has not been seriously studied. Little is known about dosing of inhaled vitamins, bioavailability, or bioequivalence with standard oral dosing.
VitaCig's "VitaJuice" formulas bear names like "Energize," "Calm" and the like. The manufacturer notes that "Every VitaCig includes the following base vitamins A, B, C, E and CoQ10." To this base are added flavorings and additional nutritional components alleged to enhance the intended effect of the formula.
For example, the "Grace" formula--presumably for joint health and balance--is supposed to contain "Mint plus cherry and collagen," while the "Relax" formula contains "Blueberry plus Black Currant and B-Myrcene, a natural turpene."
With it's clean yet colorful graphics, VitaCig is definitely going after a youthful customer base, one that is equal parts health- and fashion-conscious. Since its launch roughly a year ago, VitaCigs have generated just over half a million dollars in revenue--a modest figure given the billions in revenue projected by the Big Tobacco firms that have largely taken over the e-cig market. But company CEO, Paul Rosenberg, says that 21% of its current 30,000 customers are repeat users, and that VitaCigs as well as the eCig industry as a whole are still in their infancy.
In addition to the scientific questions around the biology of inhaling vitamins, the emergence of the VitaCig poses some significant regulatory questions: Should it be regulated as a dietary supplement? A medical device? A drug delivery system?
Like so many other new developments at the crossroads of technology and healthcare, this one defies easy categorization.
rrently in four formulations:
Supplementation with co-enzyme Q10 markedly reduced symptoms associated with Gulf War Syndrome in a cohort of nearly 50 vets participating in a recent study at the University of Califorina, San Diego.
Omega-3 supplementation may help smokers cut down, according to a new study.
Population scientists estimate that if current trends continue, there will be 9.6 billion humans living on the planet by 2050. How to feed them all is the largest and most pressing global political, economic, and social issue facing our world today.
Over the last year, National Geographic magazine has been going in-depth on global food issues, providing some of the most interesting, provocative and balanced coverage of highly charged topics like GMO technology, land rights, availability of water, industrial vs "paleo" diet patterns, overfishing, ancient grains and edible insects, food labeling, organic versus conventional farming, and the benefits versus costs of industrialized agriculture.
From now until Nov 16, the National Geographic Society is offering a definitive compilation of the best of its Future of Food coverage as an interactive magazine via the iTunes store. Check it out at: www.natgeofoodapp.com
For many people, next week's midterm elections are about which party will control Congress and they're watching midwestern and southern states very closely.
For those concerned with nutrition, health, and the environment all eyes are on Oregon and Colorado--the current frontlines in the political battle for mandatory labeling of foods containing genetically modified ingredients.
On Tuesday, Oregonians will vote on Measure 92 a statewide requirement for labeling of GMO-containing food products by January 2016. A similar "right to know" bill with a 2016 deadline is up for vote in Colorado as Proposition 105.
A recent poll by Oregon Public Broadcasting, in conjunction with Fox 12, shows that Oregon's "labelize-it" contingency is ahead by a slight margin of 19% to 44%. Colorado labeling advocates are having a tougher climb. A poll last week by Suffolk University indicated that 29.8% of Coloradans support labeling while 49% oppose it, and 21% are undecided.
In both states, major food, agriculture, biotech and grocery concerns are spending bigtime to defeat the labeling bills. Led by Monsanto, Pepsico, and the Grocery Manufacturers Association, coroporations opposed to labeling have spent upward of $30 million to derail the mandates, claiming that such state initiatives would be costly, meaningless, and that a state-by-state patchwork of differing labeling rules would impede commerce.