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Direct-Pay Primary Care: The SimpleCare Model (56 Minutes)
Just over a decade ago, Dr. Cherewatenko realized that—like many primary care doctors—he was working more, earning less, burning out, and not really providing the care he knew his patients needed. His response was to create SimpleCare, a flexible framework for direct-pay practice that strips out the burdensome overhead, increases revenue and empowers doctors to re-focus on what’s really important: their patients. Dr. Cherewatenko describes the SimpleCare model—which was covered in US News & World Report—and talks about the nuts & bolts of shifting to direct pay.
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